About
Built in Brisbane, by football people
GameDNA is built by people who've spent careers around the game and building the platforms underneath it. We're piloting with real pathway clubs before we take it to a federation — on purpose.
BNE
HEADQUARTERED IN BRISBANE
QLD
NPL PILOT CLUBS
2027
FIRST FULL SEASON
The path so far
From pilot to pathway
FOUNDED
Started in Brisbane
A team from football and software set out to build coaching intelligence for pathway clubs rather than just the professional game.
PILOTING
QLD NPL clubs come on as proof of concept
Real matches, real footage, real coaches — building the product against actual NPL pathway clubs instead of hypothetical ones.
ALIGNING
Building toward Football Queensland's pathway standards
Shaping the identity scoring and conformance reporting around an existing framework, not a competing one.
LATE 2026
Launching, ready for the 2027 season
Founding clubs get early access and pathway pricing locked in ahead of general availability.
Come along early
Get early access
Founding clubs lock in pathway pricing before we launch late 2026, ready for the 2027 season.